Subscription Based Business

Clever Marketing has grown its niche variety from make-up, fitness, apparel, supplements to dentists, lawyers, financial advisors and more. We bring in people who specialise in a range of platforms for our services with web development, media buying/ advertising and email marketing.

Client Intro:

A Subscription-based business Facebook Ads Case Study. Learn how we managed to bring in more than 1,200 leads for this subscription-based business using the Facebook Ads.

The Email Marketing Challenges

The client had spent over £5K with no real data or results
We only had 3 months initially to produce real results
The client did not have any lead magnets
There were no landing pages in place
All the previous campaigns were turned off in a way that we couldn’t leverage those results

Our Strategy

We started off with an in-depth audit of the ad account and the website
Identified that in order to achieve real results we need to have a lead magnet
We worked with the client to come up with a suitable lead magnet
Then we started running that lead magnet using Lead Ads
Despite tremendous results in the first month, we were not satisfied with the Lead Quality
We build 2 different landing pages and started testing them
Using new ads creatives were also part of our strategy

The Result

The results skyrocketed in the very first month

CPL from Lead Ads was below £0.50

The conversion rate of leads to subscriptions wasn’t that great initially

The client was still happy as new customers were coming in from Email marketing

After we launched the landing pages, the CPL went up a little

However, the conversion rate skyrocketed this time and the client was converting at a better rate

Within the first 2.5 months, we generated over 1,200 leads

And the client was able to convert 192 leads into subscription-based customers.

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