Real Estate

Clever Marketing has grown its niche variety from make-up, fitness, apparel, supplements to dentists, lawyers, financial advisors and more. We bring in people who specialise in a range of platforms for our services with web development, media buying/ advertising and email marketing. 

Client Intro:

A real-estate agency based in the United States needed help with Facebook Ads and overall marketing.

The Challenges

  •  The client had a booming real estate business for 15+ years.
  •  They were using traditional marketing methods and had very strong referral systems in place.
  •  But in the last 6 months, before joining CANZ Marketing, they had experienced a sudden drop in leads, customers and overall business.
  •  They still had a good name in the industry but they did not have a strong digital presence.
  •  The website looked dated.
  •  There was no lead generation funnel in place on the site.
  •  They had very little to no content on the website.
  •  The site structure wasn’t SEO friendly at all.
  •  Their daily traffic was below 50
  •  They had been burnt by a so-called digital marketing consultant who basically did not do anything except for getting his pay cheque.
  •  Getting them to invest in Facebook advertising was also a huge challenge

Our Strategy

  • From the initial audit insights, we realized that the digital presence and brand awareness are going to be the starting points for this client.
  • We started off with helping the client create tons of video content for social media
  • Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns
  • The plan was to pair that with the Lead gen campaign at a later point
    We wanted to give the client some quick-wins so he feels more confident working with us
  • Successfully helped the client to come up with 4 different Lead Magnets
  • With our help, the client created a whole Lead-flow and the funnel
  • Using their BIG offline name, we started running the Leadgen campaigns in the third week
  • We started off the Leadgen Campaigns with the Rapid Fire Testing Method

The Result

✔️ Within the next 3 weeks, we had garnered 349 new leads,

✔️ 7 new paid deals

✔️ 5 Winning ad creative assets and a winning audience formula

✔️ The CPL was less than $4

✔️ CPA was below $200

✔️ The client had 340+ leads in the funnel

✔️ All this happened within the first 8 weeks.

✔️ The Golden Ads Strategy produced huge engagement and retargeting audience on the side. 

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Clever Marketing is Ireland's leading social media & content marketing agency with headquarters in Dublin. We service global clients with extensive APAC, US and European market expertise.

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