E-commerce Store SEO

Clever Marketing has grown its niche variety from make-up, fitness, apparel, supplements to dentists, lawyers, financial advisors and more. We bring in people who specialise in a range of platforms for our services with web development, media buying/ advertising and email marketing. 

Client Intro:

An E-Commerce Store SEO Case Study. An E-ommerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PC ad spend. Learn more about how we did it. 

The Challenges

  •  This E-commerce store SEO client was just starting out in a niche market
  •  There was fierce competition from the bigger brands
  •  The client did not have much room for the content
  •  90% of the marketing budget was going into the PPC and Facebook ads
  •  Organic traffic was less than 20 sessions per day on average

Our Strategy

  • We did a complete audit of the site and a competitor analysis

Based on the data we created a detailed plan to follow

All the technical issues were resolved in the first phase

We started creating content around the specific keywords

We focused more on long-tail keywords rather than more generic keywords

This approach helped us compete with the bigger competitors

We added regular, high-quality backlinks for the site

AMP – assisted their development team in creating accelerated mobile pages

The Result

✔️ The organic traffic increased by 93% in 9 months

✔️ The revenue increased by 69%

✔️ Search engine rankings improved every month compared to bigger competitors

✔️ Domain authority and page authority increased significantly

✔️ In a matter of 6 months we started earning natural backlinks for the site

✔️ We created and indexed hundreds of new pages for the site

Sign up for our newsletter here

Let's Socialise

Clever Marketing is Ireland's leading social media & content marketing agency with headquarters in Dublin. We service global clients with extensive APAC, US and European market expertise.

As COVID-19 is an issue with most if not all companies. Having a coffee and a chat is not that easy anymore! Let’s make it happen anyway!