E-commerce Store SEO

Clever Marketing has grown its niche variety from make-up, fitness, apparel, supplements to dentists, lawyers, financial advisors and more. We bring in people who specialise in a range of platforms for our services with web development, media buying/ advertising and email marketing.

Client Intro:

An E-Commerce Store SEO Case Study. An E-ommerce store in Houston, TX needed Search Engine Optimization (SEO) services to replace their PC ad spend. Learn more about how we did it.

The Challenges

This E-commerce store SEO client was just starting out in a niche market
There was fierce competition from the bigger brands
The client did not have much room for the content
90% of the marketing budget was going into the PPC and Facebook ads
Organic traffic was less than 20 sessions per day on average

Our Strategy

We did a complete audit of the site and a competitor analysis

Based on the data we created a detailed plan to follow

All the technical issues were resolved in the first phase

We started creating content around the specific keywords

We focused more on long-tail keywords rather than more generic keywords

This approach helped us compete with the bigger competitors

We added regular, high-quality backlinks for the site

AMP – assisted their development team in creating accelerated mobile pages

The Result

The organic traffic increased by 93% in 9 months

The revenue increased by 69%

Search engine rankings improved every month compared to bigger competitors

Domain authority and page authority increased significantly

In a matter of 6 months we started earning natural backlinks for the site

We created and indexed hundreds of new pages for the site

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