Clothings

Clever Marketing has grown its niche variety from make-up, fitness, apparel, supplements to dentists, lawyers, financial advisors and more. We bring in people who specialise in a range of platforms for our services with web development, media buying/ advertising and email marketing.

The Challenges

Everything the client had done in the past did not produce any results
The data in the ad account couldn’t be used to get quick sales/wins for this client
Given their lack of results with the previous marketing spends well into 6 figures had generated less than 2x ROAS, they needed results quickly

The Strategy

In the case of this client, we had 2 things to leverage:

1. Budget

2. Their brand

Based on the feedback from the client and our extensive competitor research, we created 3 strategies to test. But if something isn’t broken, don’t fix it. Which is why we’ve stuck with the first strategy.

Here’s a look at our process:

Introduced Instagram story ads
Used campaign budgeting to test out multiple audiences at once
Picked out best-performing adsets and variations to run them separately
Simultaneously launched DPAs (Dynamic Product Ads)
Built and implemented a bottom of funnel re-engagement campaign for their email list
We did a complete audience analysis after the first week and took out the best performing targeting options to use them in a killer campaign that pulled in a whopping 11X ROAS
For the top of funnel campaigns, we kept testing aggressively and kept hitting more than 3X ROAS
Launched an intricate middle of funnel retargeting strategy
Introduced lookalike and custom audiences for their top and bottom of the funnel

The Result

This nationally recognized clothing brand initially came to us with a negative Return on Ad Spend (ROAS). We did a complete ad account audit and had a long strategy session call with the client to understand the problems that they were facing

Within 4 days after the initial strategy session call, we had a complete strategy in place for our full Facebook funnel

Within 3 weeks of launching, we were achieving 2.5x ROAS

At the end of our 1st month, we were easily achieving 4.36x ROAS

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Clever Marketing is Ireland's leading social media & content marketing agency with headquarters in Dublin. We service global clients with extensive APAC, US and European market expertise.

As COVID-19 is an issue with most if not all companies. Having a coffee and a chat is not that easy anymore! Let’s make it happen anyway!

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Clothings

The Challenges

The Strategy

Here’s a look at our process:

The Result

Sign up for our newsletter here

Let's Socialise

Clever Marketing is Ireland's leading social media & content marketing agency with headquarters in Dublin. We service global clients with extensive APAC, US and European market expertise.

As COVID-19 is an issue with most if not all companies. Having a coffee and a chat is not that easy anymore! Let’s make it happen anyway!

35 W 31st St Frnt 1,
New York, NY10001

Kemp House, 160 City Road,
London, EC1V 2NX

+1(917) 905 9394

info@clevermarketingagency.com

Find Out

Out Expertise

Socialise

Clothings

The Challenges

The Strategy

Here’s a look at our process:

The Result

Sign up for our newsletter here

Let's Socialise

Clever Marketing is Ireland's leading social media & content marketing agency with headquarters in Dublin. We service global clients with extensive APAC, US and European market expertise.

As COVID-19 is an issue with most if not all companies. Having a coffee and a chat is not that easy anymore! Let’s make it happen anyway!

35 W 31st St Frnt 1, New York, NY10001

Kemp House, 160 City Road, London, EC1V 2NX

+1(917) 905 9394

info@clevermarketingagency.com

Find Out

Out Expertise

Socialise

35 W 31st St Frnt 1,
New York, NY10001

Kemp House, 160 City Road,
London, EC1V 2NX