How to Find My Google Analytics Code and Tracking ID

Where is the Google Analytics Code & How to Track Your Website Performance?

Today, almost all businesses maintain an online presence via a website. That’s why it has become significant for you to understand your site’s internal structure to see whether or not it’s fulfilling its purpose. For this purpose, you need to be aware of what users do when they land on your site, how long they stay, and what pages they visit.

To build a website that performs well, 1st step is to do very concrete keyword research around your business niche and create a content on those keywords. Once you align your content with what your target audience is searching for, success is practically guaranteed. 2nd step is to setup the Google Analytics code on your website. Google Analytics is one of the most commonly used digital analytics software. It’s Google’s free web analytics service that helps you analyze in detail how users behave on your site. In fact, it can help you:
  • Observe the number of users your site gets from your PPC marketing or organic efforts.
  • Where the visitors come from.
  • Any keywords used to find your website.
  • What browser the users are using.
  • How long visitors stay on your website.
  • What pages visitors use to find your website.
  • What page users are on when they choose to abandon your website etc.
All this info is valuable in terms of search engine optimization (SEO). However, before you can put it to use, you must first understand how to find your Google Analytics code and how to install it on your site correctly. An essential question advertisers ask when starting is, where is the Google Analytics code? This article will explore ways to add the Google Analytics code to your site to check your site’s performance.

Step #1 – How Do I Identify the Analytics Tracking Code?

Google Analytics tracking code is referred to as an asynchronous code, meaning it can run in parallel with other scripts that are active on the webpage. The most significant benefit of asynchronous code is that if some code is taking some time to run or has a bug, another code running asynchronously isn’t affected. In most cases, you can quickly identify if a site has Google Analytics installed by looking at the webpage’s site code. You can use Google Chrome to visit a site and then right-click to see its PAGE SOURCE (site code). If the site has Google Analytics installed, you’ll find the Google Analytics tracking info within the code, as seen here.

When you include tags to your site, you send a pageview for every page your viewers browse. Google Analytics processes this info and can infer a lot of information such as:

  • The total time a visitor spends on your website.
  • The amount of time a visitor spends on each page and in what order the visitor saw those pages.
  • What internal links were clicked (depending on the URL of the next page view).


You can also see the IP address, user agent string, and initial page. You can use this info to find out things like:

  • The visitor’s geographical location.
  • Which browser and operating system are being used.
  • Screen size and whether Flash or Java is installed.
  • The referring website.

Where is the Google Analytics Code and Tracking ID?

So, where is the Google Analytics code? Follow these steps to find the tracking ID and code snippet.
  • Sign in to your Google Analytics account.
  • Click ‘Admin.’
  • Next, click on the ‘Tracking info’ and from the drop-down menu. Select ‘Tracking code.’
  • Here, you can find the Tracking ID and Tracking code. Copy this code and paste it into the header of your site.


Now that you’ve figured out the answer to where is the Google Analytics code, it’s time to start using it.

Troubleshooting the Facebook Pixel

If you’ve installed the Google Analytics Tracking ID into your website, and your starting to notice tracking issues. 
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