Before sending this out, we prepared the audience for a BIG surprise and sent out an email with a hint to the surprise and free content – offering value in advance. The open rate on that single email jumped to 17% and we received replies from people asking for more info

 After 24 hours, we launched a 5 part email sequence based on the lead magnet we had created and we bagged 1,339 leads – people who downloaded the guide on how to get more reviews

 Right after that, we launched a webinar email sequence and got over 150 people signed up for the webinar. And with the webinar follow up sequence, we were able to sell the done-for-you service to 16 lawyers. Boom!

 Based on the response, we added 23 more emails to the top of the funnel and started sending emails every day to unengaged users. At the end of the 2nd month, we were able to generate 3,400 more leads (people who downloaded the guide) and sold done-for-you service to 21 more lawyers

 After 2 months, we cleaned the list and by removing emails who had not opened any of our emails.?

 After 6 months of working with this client, our average open rate is 23% and CTR 10.4% (some of the emails don’t have a CTA, just the valuable info)