Clever Marketing has grown its niche variety from make-up, fitness, apparel, supplements to dentists, lawyers, financial advisors and more. We bring in people who specialise in a range of platforms for our services with web development, media buying/ advertising and email marketing.
Client Intro: A Dentist Facebook Ads Case Study. The client based in the United States needed help with Facebook Ads to generate Leads.
Our dentist client did not have the kind of time to focus on his Google rank and SEO.
He needed a simple solution for a quick fix as he was in a high-competition zone and was likely to lose business to competitors soon.
The Facebook advertisement was the best fix we could offer in that situation.
However, to compete well, we needed a free-hand with budget but the client had his concerns because of his past experience with another agency.
We had to settle for a nominal budget for the first month. That puts more responsibility on our experts.
✔️ Our team tried to balance out the small budget with highly accurate targeting and email marketing efforts.
✔️ Their hard work surely paid off well and brought the client back with a big investment.
✔️ We brought the dentist client 193 leads only in the first month.
✔️ The conversion rate was way above his expectations i.e. 37%.
✔️ The offer we used in the lead magnet gave him a bit of extra work to handle for free but the conversion rate nullified that.
✔️ The Email Marketing nurture sequence AFTER the signup pushed people to convert even before the FREE CHECKUP.
✔️ We had a high CTR, CPC was $2.78 and CPL was $17.
✔️ The account was all in good shape now for our future use.
✔️ The client extended the contract, this time with additional services